TORONTO, CANADA – January 19, 2011- CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites in the United States, announced today that it has established a Canadian sales team to further strengthen its presence in Canada. Spearheaded by Michael Giles, Director of Canadian Sales, he and his team will be working with leading brands to continue developing innovative campaignsacross CraveOnline.
The CraveOnline brand has had significant accomplishments in Canada. Generating over 2.4 mm unique visitors each month (comScore, November 2010) from that market alone, the site decided to create a Canadian sales team to focus on working more closely with brands to create custom advertising solutions.
“Given the dramatic growth and success in Canada with the CraveOnline brand, our next step was to develop a Canadian sales team that would further secure our spot as a leading male lifestyle destination,” said David Cohn, Senior Vice President of Sales, CraveOnline. “Our new sales director, Michael Giles, has a thorough understanding of the site and we are confident he will lead the new sales team onto more success.”
Giles comes from Gorilla Nation, where he was a senior account executive focusing on the male lifestyle vertical which included selling online ad inventory for CraveOnline. As Director of Canadian Sales, CraveOnline, he will be responsible for the expansion of the Canadian sales team in order to maintain the needs of existing clients as well explore new prospects in the market.
“CraveOnline already has a proven tracked record for successful inventive campaigns that have been created for leading brands such as TELUS, Labatt, and Volkswagon Canada,” said Giles. “By having a dedicated Canadian sales team in Canada, we will be able to grow these existing relationships with agencies and brands while developing new ones and deliver even more focused ad campaigns in the market.”
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month worldwide. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent Canadian brand advertisers include Labatt Breweries of Canada, Molson Coors Canada, Volkswagen Canada, TELUS, Sony Theatrical and Paramount Pictures. The company is headquartered in Los Angeles with sales offices in New York, Chicago, San Francisco and Toronto.
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