Los Angeles, CA April 4, 2011 – Evolve Media Corp.’s CraveOnline (www.craveonline.com), one of the fastest growing next-generation male lifestyle sites, announces a relaunch of the site which includes a sleeker, sexier version debuting new ad products, more premium content features, and social media attractions. The redisgned site will provide visitors a user friendly blog format while offering marketers more ways to reach the coveted male audience.
The relaunch includes CraveOnline now operating through Evolve Media Corp.’s proprietary, enterprise class CMS, Pebblebed. This provides CraveOnline the ability to rapidly develop new content, features and products for both users and advertisers across Crave’s family of sites. The site also has advanced geotargeting capabilities allowing content and advertisements to be exclusive in Canada, Australia and the UK where Crave also exists. Crave will continue to offer and create custom, innovative campaigns for advertisers now with a even more ad products.
“CraveOnline is known for delivering beyond the banner, innovative ads that are custom built for marketers needs,” states David Cohn senior vice president of sales for CraveOnline. “With CraveOnline’s relaunch we are now able to expand our offering of content related advertisements, more sponsored sections, as well as international brand reach.”
Crave is taking its superior content to the next level with custom channels, advanced social media options, and more event coverage. With 9 original video series and an arsenal full of online videos, Crave has created a dedicate video channel which prominently features Crave’s many original video series with each having its own landing page as well as an archive of all videos. The power house of editors and writers behind Crave’s content will be getting individual bio’s that will be included with each of their articles and also have a link to the writers archive. Crave is kicking up their social media efforts with more ‘share’ tools as well as more ‘comment’ sections on every article, photo, and video across the site. Now users will be able to ‘comment’ on an article and with one click post it on the article page as well as on their Facebook feed. In order to satiate the Crave community’s appetite for event coverage, the editorial team has ramped up the on the ground edit team as well as created custom channels for all major events having to do with music, gaming, sports, movies, and entertainment. In the upcoming months, Crave will be adding a ‘ticker’ at the bottom of the site that will stream the most ‘craved’ articles and topics at that time.
“CraveOnline watches and listens to our community in order to produce premium content and videos that they want to consume,” states John Keefer general manager of CraveOnline. “The site relaunch reflects the wants and needs of our community who are looking for a connection to our writers, more original video series, an inside look at events while being able to share their finds through social media tools.”
About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is one of the premiere lifestyle destinations for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web, CraveOnline attracts over 35 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto CraveOnline is part of AtomicOnline (www.atomiconline.com), the publishing division of Evolve Media Corp.
For More Information
CRAVEONLINE
Whitney Ashley
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250
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Whitney Ashley
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250
This e-mail address is being protected from spambots. You need JavaScript enabled to view it